New college graduates are embracing social media as a job-search tool, according to a study by NACE - the National Association of Colleges and Employers. The results of their 2012 Student Survey show approximately 41% of 2012 college graduates in the market for a job are using social media to help them land one.
While students are using social media in the job search to network with employers, according to survey results students are nearly as likely to use social media as a means for researching employers — and this use is gaining in popularity.
New grads are using social sites such as ViewsOnYou.com to help discover more about the culture of the organisation they want to work for.
ViewsOnYou – an eHarmony for careers – gives individuals the ability to match their ViewsOnYou professional 360 profile with the culture of an organisation, letting them see how well they fit; both where they are similar, and where they differ, and letting them demonstrate the key traits that makes them unique. It also helps provide the answer to that most difficult of interview questions ‘what are your key strengths and weaknesses?’.
While professional networking sites such as LinkedIn are about experience, qualifications and connections, ViewsOnYou is redefining the 360 review process by crowd-sourcing reviews of individuals by their friends and co-workers, and allowing them to demonstrate their soft skills; how they work, think and interact. Linkedin describes what you have done; ViewsOnYou describes what you are like.
The Microsoft company profile for example shows that the top traits of Microsoft employees are:
Hungry for information
Curious, open to new ideas
Optimistic, sees only positives
ViewsOnYou aims to be ahead of the curve in the new age of social recruiting, and team building, and already provides public profiles of leading tech companies including Apple, Microsoft, LinkedIn and Google, banks including Morgan Stanley and Goldman Sachs, and professional services firms including PwC and KPMG.
For the first time, anyone can get a sense of whether they will fit with the overall culture of any company they might want to work for. Company culture is now measurable, visible, and comparable.